New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Email Deliverability Masterclass w/ Chris Miquel
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Chris Miquel is the founder of SoVi Digital and Audience Bridge. He helps clients maximize deliverability, engagement, and email list growth.
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- Work with Matt's agency GrowLetter
Episode Topics & Timestamps
00:00 Introduction to Email Deliverability
01:26 Understanding Email Service Providers (ESPs)
04:10 The Importance of Custom Domains
09:16 Email Authentication: DKIM, SPF, and DMARC
12:33 Shared vs. Dedicated IPs
17:31 Building a Base Sending Segment
22:57 Managing Engagement and List Health
30:18 Improving Inbox Placement
38:01 The Future of Email and AI Impact
Links Mentioned
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