New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
$100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT)
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Ryan Deiss (DigitalMarketer, Scalable.co) joins Matt to talk about why he killed an eight-figure course business, the 80% sales drop that forced the pivot, why AI is replacing courses faster than anyone wants to admit, and how to actually monetize expertise in a post-course world.
Timestamps:
- 00:00 Intro
- 00:28 Why Ryan "Retired" From DigitalMarketer
- 03:32 The Real Reason Course Sales Collapsed
- 06:37 Why AI Beats Courses Every Time
- 11:54 DigitalMarketer's 80% Revenue Drop
- 13:05 Why "Course Business" Is the Wrong Frame
- 16:53 Build Your Own Media First
- 21:19 The 4 Ways Media Companies Make Money
- 22:23 Sell AI Trained on Your IP, Not the Course
- 28:23 Why Coaching On Top of Courses Won't Save You 3
- 3:12 The Truth About Cohort-Based Programs
- 35:14 The 3 Event Business Models
- 41:36 Sponsorships, Exhibitors & Critical Mass
- 48:07 Sponsorship Tiers and Protecting the Stage
- 58:00 Activations, Meetups & Sponsored Experiences
- 1:02:28 Where to Find Ryan
📌 Resources:
🔗 Connect with Ryan Deiss:
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