New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
How ONE Book Drove $7M in Sales (and Helped Build an $80M Business)
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This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse
Chandler Bolt (SelfPublishing.com) joins Matt to break down how one niche book generated $7M in 12 months, why "the riches are in the niches," how to turn tactics into ownable frameworks, and the value ladder that grew SelfPublishing.com past $80M.
Timestamps:
- 00:00 Intro
- 02:25 Can a Niche Expert Really Write a Book?
- 03:59 Why a Book Is the Ultimate Lever
- 06:36 "I'm Not a Good Writer" — Write Like You Talk
- 09:06 Is My Idea Too Niche? Strategies vs Tactics
- 11:05 How "Published" Made $7M in 12 Months
- 13:37 Turning Tactics Into Frameworks
- 17:19 Does a Book Have To Be 250 Pages?
- 19:55 Selling Books Without a Huge Audience
- 24:13 Book Royalties Explained (20–70%)
- 25:47 Amazon Discovery + Vertical SEO
- 28:19 How To Use AI To Write a Book
- 33:37 Will a Book Cannibalize My Course?
- 38:09 One-to-One vs One-to-Many: Packaging Expertise
- 42:12 Are Courses Dying? The Services Pivot
- 48:03 Where To Find Chandler
📌 Resources:
🔗 Connect with Chandler Bolt:
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